An overview of typical digital media job salaries

Saturday, August 17, 2024

How much can I earn in digital?  A digitalmediajobs.co.uk guide

Digitalmediajobs.co.uk lists a huge number of jobs across the sector.  There can be a massive variety in the salary (and package) that is offered.  Factors that can affect this include the type of role, the experience that is required, where the job is located and the company itself.  We’ve had a look at lots of the jobs listed across our site and other job boards. 

Our guide on salaries is general and actual salaries can vary significantly so we advise on doing plenty of research before applying for roles - or if you are working with a recruiter, to ask for their guidance too!

Here’s a general overview of salary ranges for some common digital roles: 

Entry-Level (0-3 years experience)

  • Digital Marketing Assistant/Executive: £20,000 - £30,000

  • Social Media Assistant/Coordinator: £22,000 - £32,000

  • Content Creator/Copywriter: £23,000 - £33,000

  • Junior Web Developer: £25,000 - £35,000

  • SEO Executive/Analyst: £25,000 - £35,000

  • PPC Executive £27,500 - £35,000

Mid-Level (3-5 years experience)

  • Digital Marketing Manager: £35,000 - £50,000

  • Social Media Manager: £35,000 - £50,000

  • Content Strategist: £38,000 - £55,000

  • Web Developer: £40,000 - £60,000

  • SEO Specialist/Manager: £40,000 - £60,000

  • UX/UI Designer: £40,000 - £60,000

Senior-Level (5+ years experience)

  • Head of Digital Marketing: £55,000 - £80,000+

  • Head of Social Media: £55,000 - £80,000+

  • Content Director: £60,000 - £90,000+

  • Senior Web Developer/Full Stack Developer: £50,000 - £80,000+

  • Head of SEO: £60,000 - £90,000+

  • Lead UX/UI Designer: £55,000 - £80,000+

  • Head of Trading - £75,000 - £100,000+

Highly Specialized Roles

  • Data Scientist: £45,000 - £100,000+

  • AI Engineer/Machine Learning Engineer: £50,000 - £120,000+

  • Cybersecurity Analyst/Engineer: £40,000 - £90,000+

Additional factors that can influence salary:

  • Location: Salaries tend to be higher in London and other major cities such as Birmingham, Manchester, Glasgow and Edinburgh

  • Company Size & Industry: Larger companies and those in sectors like finance, technology and business services often pay higher salaries.

  • Skills & Specialisations: In-demand skills and niche specialisations can command higher salaries.

  • Qualifications & Certifications: Relevant degrees, certifications and experience and training you have received elsewhere can also boost your earning potential.

Remember, if you are applying for roles, there are often other things that can influence your decision as well as salary.  This can be things like company culture, other benefits such as pension, generous leave entitlement and other benefits.   Overall though, the sector is one of the UK's best paid and most dynamic! 

Don’t forget you can set a job alert for roles that you are interested in with digitalmediajobs.co.uk  

Good luck in your job search!