Creating compelling job descriptions that work for employers

It might be an increasingly challenged recruitment marketplace. To attract the best clients for your roles and to attract top talent, it all starts with a compelling job description. A well-crafted job description not only accurately reflects the role but also entices the candidates that you want to apply.

Here's some tips and suggestions for employers to write digital media job descriptions that stand out:

1. Craft a Compelling Job Title:

• Be specific: Instead of "Digital Marketing Manager," consider Social Media Marketing Manager or SEO Specialist.
• Use keywords: Incorporate relevant keywords that candidates are likely to search for such as "Content Creator" or "CRM Manager".
• Keep it concise: Aim for a clear and easily understandable title that is not too specialist.

2. Write an Engaging Job Summary:

• Start strong: Open with a captivating summary that highlights the most exciting aspects of the role - we know that candidates will often only read the first part of the job description.
• Focus on impact and purpose Explain how this role contributes to the company's overall success and helps in purpose driven organisations.
• Keep it brief: 4-5 sentences should be enough to pique their interest.

3. Clearly Define Key Job Responsibilities and Duties:

• Use strong action verbs: Start each responsibility with an action verb (e.g., "Develop," "Implement," "Analyze").
• Be specific and detailed: Outline the day-to-day tasks and expectations.
• Prioritize key responsibilities: Highlight the most important aspects of the role.

4. Outline Essential Skills and Qualifications:

• Distinguish between "must-haves" and "nice-to-haves": Clearly differentiate between essential and desirable skills.
• Be realistic: Avoid setting unrealistic expectations that might discourage qualified candidates.
• Focus on both hard and soft skills: Include technical skills (e.g., SEO, analytics) and soft skills (e.g., communication, leadership and teamwork).

5. Showcase Your Company Culture and the Benefits you offer:

• Highlight your values: Share what your company stands for, your purpose and what it's like to work there.
• Emphasize perks and benefits: Whilst salary is crucial, mention unique benefits, flexible work arrangements, or professional development opportunities.
• Inject personality: Let your company's voice and culture shine through in the language you use.

6. Optimize for Readability and SEO:

• Use clear and concise language: Avoid jargon and technical terms that might confuse candidates.
• Break up text with bullet points and headings: Make the description easy to scan and digest.
• Proofread carefully: Ensure there are no grammatical errors or typos.

7. Include a Strong Call to Action:

• Clearly state how to apply: Provide specific instructions on how to submit an application.
• Encourage qualified candidates to apply: Use a welcoming and inclusive tone.
• Set a deadline (if applicable): Create a sense of urgency.

By following these suggested tips, you will be able to stand out as an employer and create compelling and succesful job descriptions for digital media jobs. 

Photo by Scott Graham on Unsplash